Exciting News! 🎉 Nordic.Partners has strategically acquired Affcollect

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Wat The Brand 🇬🇧

WAT THE BRAND is a London-based fashion label inspired by the creative vision of co-founders Sarah Ellis and Philippa Ross. With a combined twenty years of experience in fashion and blogging, the duo brings a modern, influencer-driven perspective to contemporary style.The brand quickly made its mark, with its debut collection selling out within just 16 minutes of launch — a testament to its strong identity, digital presence, and connection with a fashion-forward community.